Privacy Policy
This Privacy Policy explains how Rocket City Fence ("we," "us," "our") collects, uses, and shares information from visitors to rocketcityfence.com (the "Site"). By using the Site, submitting a form, or calling the phone number listed, you agree to the terms of this policy.
1. Who we are and what this service does
Rocket City Fence operates as a marketing and referral service connecting homeowners and businesses in the Huntsville, Alabama region with fence installation contractors. We are not a fence contractor and we do not install fences ourselves. When you submit your contact information through the Site or call the phone number, we share that information with one or more licensed fence contractors in our network who serve your area, so they can contact you about your project.
2. Information we collect
Information you give us directly
- Name
- Phone number
- Email address
- City and ZIP code
- Type of fence project you're interested in
- Project details you choose to share in the message field (footage, gates, timeline, etc.)
Information collected automatically
- IP address and approximate location
- Browser type, device type, and operating system
- Pages you visit on the Site and how you arrived (referring URL, UTM tags)
- Time, date, and duration of visits
- Anonymous usage analytics via Google Analytics and Microsoft Clarity
3. How we use your information
- To route your inquiry to a fence contractor in our network so they can contact you
- To respond to your questions if you contact us directly
- To send follow-up communication about your inquiry (we may follow up by email or phone if you don't hear from a contractor promptly)
- To improve the Site, measure marketing performance, and understand which pages and channels generate inquiries
- To comply with legal obligations
4. How we share your information
We share the information you submit through forms or phone calls with:
- Fence contractors in our network. When you submit a quote request, your contact information and project details are shared with one or more fence contractors who serve your area. Those contractors may contact you by phone, text, or email to discuss your project. Each contractor has its own privacy practices, which we don't control.
- Service providers we use. Form submissions are processed through Google Apps Script. Analytics are processed by Google (Google Analytics) and Microsoft (Microsoft Clarity). Email delivery, if applicable, may use a third-party service.
- Legal compliance. If required by law, court order, or government request, we may disclose information to comply.
We do not sell your personal information to data brokers, advertisers, or unrelated third parties.
5. Cookies and tracking technologies
The Site uses cookies and similar technologies, primarily for:
- Google Analytics (G-VX87ZES982) — anonymous usage analytics. You can opt out by installing the Google Analytics opt-out browser add-on.
- Microsoft Clarity — session replay and heatmap analytics. You can opt out via your browser's privacy settings.
We do not use cookies for cross-site advertising tracking.
6. Phone calls and text messages (TCPA)
When you submit a phone number, you consent to be contacted by us and by contractors in our network at that number, including by automated dialing systems and pre-recorded messages where permitted. Standard call and text message rates may apply. Consent is not a condition of any purchase. You can opt out of communications at any time by:
- Replying STOP to any text message
- Asking to be removed during a phone call
- Emailing hello@rocketcityfence.com with "Do Not Call" in the subject line
7. Email communications (CAN-SPAM)
If we send you marketing emails, each one will include an unsubscribe link. You can unsubscribe at any time. Transactional emails (e.g., responses to your specific inquiry) may not have unsubscribe links because they're required to deliver the service you requested.
8. Your rights
California residents (CCPA / CPRA)
If you're a California resident, you have the right to:
- Know what personal information we collect, use, and share
- Request a copy of the personal information we hold about you
- Request deletion of your personal information (subject to legal retention requirements)
- Opt out of the sharing of your personal information (note: we do not "sell" personal information as defined under CCPA)
- Not be discriminated against for exercising your rights
To exercise any of these rights, email hello@rocketcityfence.com with "CCPA Request" in the subject line. We'll respond within 45 days.
Other residents
Residents of other states or countries may have similar rights under their local laws. Email us with your request and we'll do our best to accommodate.
9. Data retention
We retain submitted inquiry information for the following periods:
- Active inquiries: while the contractor is following up, typically 30–90 days
- Closed inquiries: up to 24 months in our records for business analytics and follow-up purposes
- Marketing email subscribers: until you unsubscribe
You can request earlier deletion by emailing us.
10. Security
We use reasonable technical and administrative measures to protect your information, including encrypted form submissions and limited internal access. No system is 100% secure; we cannot guarantee absolute security but we work to address known risks promptly.
11. Children's privacy
The Site is not directed to children under 13. We do not knowingly collect information from children under 13. If we learn we have collected information from a child under 13, we will delete it.
12. Third-party links
The Site links to external pages (Google Business Profile, blog references, etc.). We're not responsible for the privacy practices of those sites.
13. Changes to this policy
We may update this Privacy Policy from time to time. When we do, we'll update the "Last updated" date at the top of this page. Material changes will be highlighted on the home page for at least 30 days.
14. Contact us
Questions about this Privacy Policy or how we handle your information:
- Email: hello@rocketcityfence.com
- Phone: (256) 672-3584